Skip to main content

Documentation Index

Fetch the complete documentation index at: https://docs.abconvert.io/llms.txt

Use this file to discover all available pages before exploring further.

​
What is a URL redirect test?

A URL redirect test automatically sends a percentage of your visitors to an alternative URL when they land on your original page. This is the most flexible test type for comparing major structural changes or completely different landing page designs.

​
URL redirect test use cases

  • Test entirely new landing pages: Compare a long-form sales page against a short, feature-focused landing page.
  • Test promotional offers: Send visitors to different pages featuring unique discounts or bundles to see which offer drives the highest revenue.
  • Test localized content: Redirect visitors to different subfolders (e.g., /products/item vs /uk/products/item) to test region-specific messaging.

​
Set up a URL redirect test

1

Create a new URL redirect test

In the ABConvert dashboard, click Create New Test and select URL Redirect Test.
2

Add basic information and configure traffic split

Enter a descriptive name for your experiment, write a clear hypothesis, and select your primary success metric. By default, traffic is split evenly between the Control and Variant groups. You can adjust the traffic allocation or add additional variants.
3

Configure your audience

Define which visitors should enter the experiment using audience targeting and traffic allocation rules. Read more in the Audience targeting guide.
4

Configure redirects

Define the starting page for the experiment and where each visitor group will be redirected.
  • Control: stays on the original page
  • Variant(s): redirected to the specified destination
Clean Shot 2026 05 26 At 13 50 37@2x
ABConvert automatically suggests pages from your store as you type. You can also use the matching options below to control how URLs are matched:
  • Exactly matches: Only triggers on the exact URL
  • Starts with: Triggers if the URL starts with the pattern
  • Contains: Triggers if the URL contains the pattern
5

Review and launch

Review your full experiment configuration, including the visitor flow and redirect settings. We recommend using Preview test to check that the redirect is working as expected before launching. When everything looks correct, click Launch test.

​
URL redirect test FAQs

The short answer is: URL Redirect Tests will NOT violate ads policy as long as you meet the platform’s requirements. In this question, we will go through the current ads policy and address potential concerns (Nov 1, 2024).Google Ads PolicyGoogle’s Destination requirements mentions a principle called “Destination Mismatch“. You might be concerned with violating this specific ads policy when choosing to run an URL Redirect test. This will NOT be the case as long as the display URL on your ads is the same as the final URL. Therefore, make sure you are using the same domain in your ads and the redirected URL to meet this requirement.Refer to Google’s example for more details:Display URLs give people an idea of where they’ll arrive after they click an ad. The landing page that you define with a final URL tends to be more specific. For example, if your display URL is www.example.com, your final URL might be example.com/sweaters.Facebook Ads PolicyIn Facebook’s “About Meta’s Unacceptable Business Practices advertising policy”, it is only mentioned that your ad’s landing page should be functioning properly and the content is relevant to your ad. Therefore, URL Redirect Tests will NOT cause a problem with your Facebook ads. While Facebook does not have a clear requirement for URL destination, refer to About destination links in your ad to learn more about Facebook’s definitions:The display URL allows you to show a shortened link instead of your full website URL to make it easier for viewers to recognize the website. The link goes to the same domain as your website URL.According to the above, you can also double check if you have the same display URL on your ad as the final URL to be on the safe side.
No. ABConvert URL redirect tests only work within your primary Shopify store domain. Redirecting to external domains or subdomains (e.g., mystore.uk.shopify.com) is not supported because we cannot track sessions or conversions across domains. If you want to test localized pages, use subfolders (e.g., mystore.com/uk/) instead.
The most common reason a URL redirect test fails to trigger is an incorrect trigger condition setup. If you are targeting a specific page, make sure to use “Exactly matches” instead of “Contains”.