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Pre-release. This guide applies when the Integrations hub is enabled for your ABConvert account. Hotjar events require Plus or higher, and User Attributes require Business or higher. Check your Hotjar plan and session-capture settings before verification.
Use Hotjar to find recordings and heatmaps for people who saw a test group. ABConvert sends anonymous User Attributes and a fixed event after an eligible assignment.

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Configure Hotjar and ABConvert

1

Install Hotjar and enable session capture

Add the Hotjar tracking code to storefront pages under your consent policy. Enable session capture for the Hotjar site that receives recordings and heatmaps.
2

Enable User Attributes

In Hotjar, enable User Attributes for the site if you have a Business plan or higher. ABConvert uses anonymous identification, so it does not send a customer ID, email address, or other direct identifier.
3

Enable Hotjar in ABConvert

In Integrations, enable Hotjar. ABConvert uses the existing hj browser function and does not add a second Hotjar snippet.
4

Verify an eligible session

Visit an eligible active test in a fresh, consented browser. In Hotjar, filter recordings by the abconvert_assignment event and inspect the abconvert_test and abconvert_test_group User Attributes.

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What Hotjar receives

ABConvert uses two fixed attribute names because Hotjar limits a site to 100 unique User Attribute keys. The attributes are updated for the most recently applied assignment, so use the event filter when a visitor can enter more than one concurrent test.

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Use cases

  • Find recordings for a test group: filter recordings to investigate why people in a test group abandon a product page.
  • Target feedback: show a Hotjar survey after an assigned visitor reaches a page, then compare answers by test-group attribute.
  • Compare heatmaps: filter Heatmap session data by abconvert_assignment and a test-group attribute before comparing click patterns.

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Things to know

  • Hotjar plan access and session capture determine whether attributes and events become usable in recordings or heatmaps.
  • A local ABConvert handoff does not confirm Hotjar stored an event. Verify in Hotjar with a real eligible session.
  • Do not put personal data in test or test-group names. Hotjar User Attributes are retained in Hotjar’s service.
  • ABConvert does not install Hotjar or create Hotjar surveys for you.