ABConvert Analytics v2 groups metrics by role so you can evaluate each test from multiple angles: traffic quality, conversion behavior, business impact, and discount cost.Documentation Index
Fetch the complete documentation index at: https://docs.abconvert.io/llms.txt
Use this file to discover all available pages before exploring further.
How are metrics grouped in Analytics v2?
| Group | Includes |
|---|---|
| Traffic | Visitors, Sessions |
| Funnel | Product Viewed, Added to Cart, Reached Checkout, Contact Submitted, Address Submitted, Shipping Submitted, Payment Submitted, Completed Checkout |
| Conversion | Conversion Rate (Visitors), Conversion Rate (Sessions), Add to Cart Rate, Reached Checkout Rate |
| Abandonment | Cart Abandonment Rate, Checkout Abandonment Rate, Shipping Step Drop-off Rate |
| Revenue / Profit | Orders, Average Order Value (AOV), Revenue per Visitor (RPV), Profit per Visitor (PPV) |
| Discount | Discounted Order Rate, Average Discount Value, Revenue Discount Percentage, Profit Discount Percentage |
Where should you start?
Traffic, funnel, and conversion
Learn how visitor and session counts are derived, how funnel steps map to Shopify events, and how conversion and abandonment rates are calculated.
Revenue and profit
Understand ecommerce impact metrics such as Orders, AOV, RPV, and PPV, and how COGS settings affect profit accuracy.
Discount metrics
See how product, order, and shipping discounts roll up into discount KPIs, and why they are critical for offer tests.