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A product group is a named, reusable set of products you can apply as a filter on a test’s Analytics dashboard. A test verdict tells you which variant won overall. A product group lets you read the same test through your products: how your hero collection responded, which products drove the lift, whether the win was broad or concentrated in a few items. Build a group from a Shopify collection, a tag, a product type, or a hand-picked list, then reuse it on any test in your store.

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When to use it

  • Storewide tests. See whether a theme or template test helped your hero collection, not just the whole store.
  • Price tests across many products. Filter to the tested products, then open the per-product breakdown to see which products drove the lift.
  • A recurring focus set. Build a “Best sellers” group once and apply it to every test.

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How it works

The test still splits visitors randomly between control and variants. A product group only filters which sessions and which products in each order count toward the dashboard numbers.
  1. Apply a group on a test’s Analytics dashboard.
  2. A session counts when the visitor viewed a group product; each step (product view, add to cart, checkout, purchase) counts when it involved a group product.
  3. Revenue and profit count only the group’s products in each order, never the whole order.
  4. Collection, tag, and product type groups stay in sync as your catalog changes in Shopify.
  5. A Product tab appears in the breakdown table with per-product rows.
The test splits visitors randomly, not products, and visitors choose what they view, so per-product results are noisier than the test-level verdict. Read them as signals of where the lift came from.

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Setup

Price tests come with a built-in group of the tested products, marked In this test in the Filters modal. No setup needed.

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Create a group

  1. In ABConvert, open Settings and find the Product Groups card.
  2. Click Manage Product Groups, then Create group.
  3. Pick a source: Specific products, Collection, Tag, or Product type. The last three update automatically with your catalog; Specific products is a fixed list.
  4. Name the group and save it.
Product groups page listing groups with their source badge and product count
Create group form with the Collection source selected and a product preview below
You can also create a group without leaving the dashboard: the Filters modal has an Add group button.

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Apply it on the Analytics dashboard

  1. Open the test’s Analytics dashboard and click the Filters icon.
  2. Under Product group, pick a group. All products means no filter; a price test also shows its built-in group marked In this test here.
  3. Click Apply. A Filtered to: pill shows the active group, and the selection is saved per test.
Filters modal showing the Product group picker with All products, an In this test group, and a collection group
Analytics dashboard header with the Filtered to pill naming the active product group

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Break results down per product

While a group is applied, a Product tab appears in the breakdown table next to Country and Device Type. Each row is one product in the group, so you can compare control and variants product by product.
Breakdown table with the Product tab selected, showing one row per product in the group
Try it: open any running test’s Analytics dashboard, click the Filters icon, and apply a group. The Filtered to: pill and the Product tab appear immediately.

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Common mistakes

  • Expecting a group to change who sees the test. It never does. Groups are an analytics filter; targeting and product selection live in the test setup.
  • Comparing filtered revenue with the test total. Only group products in qualifying sessions count, so filtered numbers won’t add up to the total. Compare filtered numbers with each other.
  • Looking for the Product tab without a group applied. The per-product breakdown only appears while a group is applied.
  • Hesitating to edit or delete a group. Your test data isn’t affected. If you delete a group a dashboard is filtered to, open Filters on that test and pick another group or All products.

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FAQ

No. Randomization, targeting, and traffic split are untouched. A group only filters which sessions and order line items count toward the dashboard numbers.
Price tests (and offer tests that target specific products) automatically get a built-in group of exactly the tested products. It only appears in that test’s Filters modal and isn’t listed on the Product Groups page.
Groups built from a collection, tag, or product type stay in sync automatically. There’s nothing to rebuild.
Only sessions that viewed a group product count, and revenue is counted per product: an order with one group product and three others contributes only that one line’s revenue.
Yes. Groups are store-level: define one in Settings and apply it on any test’s Analytics dashboard.
Per-product comparisons aren’t randomized the way the test itself is, because visitors choose which products they view. Expect more noise than the test-level verdict and weigh them accordingly. See Statistical Significance.