Skip to main content

​
ABConvert plans

All plans are order-based pricing, designed to align with your store’s performance. Choose a plan based on your monthly order volume, run experiments risk-free with a free trial, and scale as your store grows.
For all first-time users, all plans include a 14-day free trial. You can run experiments and evaluate results before committing. (Exception: Unlimited plan has no free trial)

​
What each plan includes

Some test types require a specific Shopify plan due to technical limitations, regardless of your ABConvert plan:
  • Shipping test (*): Requires Shopify Plus for Carrier Service API
  • Checkout UI extension test (**): Requires Shopify Plus

​
How order limits and overage work

Each plan includes a number of experiment orders per billing cycle. For example, the Growth plan includes 5,000 experiment orders. An experiment order is any order that participated in one of your tests during that billing cycle. You pay overage only when your experiment orders exceed your plan limit. Orders that never enter a test do not create overage charges. Key insight: There is no minimum test duration requirement. The old 7-day rule no longer applies. If an order participated in a test during the billing cycle, it counts toward your billing usage.
You can monitor your experiment orders and overage status anytime from the Billing page in the ABConvert dashboard.

​
FAQs

Starter: New or low-volume stores starting with A/B testing Growth: Growing stores running consistent experiments (most popular) Scale: High-volume stores optimizing multiple funnels Pro: Advanced teams needing deeper support and collaboration Unlimited: Enterprise stores running continuous, large-scale testing
For billing, ABConvert counts experiment orders, not all store orders.An order counts when it participates in one of your tests during the billing cycle. If the same order touches multiple tests, ABConvert still counts it only once for billing. Orders that never enter a test do not count toward overage billing.
Overage charges apply when your experiment orders exceed your plan limit during the billing cycle.If your store has high total order volume but only a small number of those orders participated in tests, ABConvert charges based only on experiment orders.
Overage is billed per 1,000 experiment orders over your limit, rounded up.Example: You’re on the Growth plan (5,000 order limit), and 6,800 orders participated in your tests this month.
  • Experiment orders over limit: 1,800
  • Billable units: 2 (rounded up from 1.8)
  • Overage charge: 2 × 39 = _78_
  • Total for the month: 199+199 + 78 = $277
Every plan has a maximum overage charge per billing cycle, and you can check your cap on your billing page. Once you hit this cap, no additional overage is charged for the rest of that billing cycle, though new experiments will be paused until the next cycle begins. The cap resets automatically each cycle.
Overage is calculated and charged through Shopify’s standard 30-day billing cycle. It appears on the same invoice as your subscription renewal, on the same billing date every 30 days from your activation date.
You can switch your plan anytime by going to ABConvert > Billing > View plans. Find the plan that best fits your needs and select Choose this plan.