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Documentation Index

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Should you raise your price from 29to29 to 34? Would free shipping actually increase revenue or just eat your margins? Which product images drive the most add-to-carts? Most Shopify merchants answer these questions by guessing, copying competitors, or asking customers who say they want lower prices but behave differently when buying. ABConvert replaces guesswork with real purchase data from your actual traffic. ABConvert is a Shopify app that lets you run A/B experiments across every critical part of your store—from product prices and images to shipping rates, page templates, and checkout UI. Install it once, create your first experiment in 10 minutes, and let real conversion data guide your revenue decisions.

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What you can test

ABConvert supports 8 experiment types, covering the parts of your store that matter most to conversion and revenue. Each test type follows the same workflow—you just change what you’re testing.

Price testing

Use when you want to optimize pricing strategy, test premium positioning, or validate whether a price increase will hurt conversions.

Shipping testing

Use when you’re unsure whether “free shipping” outperforms “flat-rate shipping,” or want to test expedited delivery options.

Offer testing

Use when you want to find the discount format that drives the most purchases while preserving profitability.

URL redirect testing

Use when you’re running paid ads and want to optimize landing page performance, or testing different homepage layouts.

Template testing

Use when you have multiple page templates and want to know which design drives more purchases.

Theme testing

Use when you’re considering a theme redesign and want to validate it increases conversions before fully committing.

Visual editor testing

Use when you want to test product images, headlines, CTAs, or page copy without generating duplicates.

Checkout testing

Use when you want to test checkout upsells, trust badges, or different payment method ordering.

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How ABConvert works

ABConvert is built natively on Shopify’s platform-—works best with your Shopify store and no complicated integration needed.

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The experiment flow

1

Visitor arrives

When a visitor lands on your store, ABConvert assigns them to a test group using a seeded random algorithm. The assignment is stored in their browser and cart attributes, ensuring they see a consistent experience throughout their session.
2

Variant is applied

ABConvert checks each experiment’s traffic allocation and audience filter, and delivers the corresponding variant of the assigned group—a different price, product image, shipping rate, or page template.
3

Full-funnel tracking

As the visitor browses, adds to cart, reaches checkout, and completes their purchase, ABConvert tracks every step using a Shopify web pixel.
4

Analytics and decision

Your analytics dashboard updates in real-time with conversion rates, revenue metrics, and breakdown dimnsions for each test group. When you have a winner, apply it to your store and end the experiment.

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What makes ABConvert different

1. Native Shopify integration ABConvert uses Shopify Functions for price and shipping tests, web pixels for tracking, and app embeds for content modifications. This means:
  • No duplicate products cluttering your catalog (for price tests on Growth plan and above)
  • No external scripts slowing your page load
  • Full compatibility with Shopify’s checkout, cart, and discount systems
  • Seamless integration with Shopify Markets for multi-currency pricing
2. No developer required Install from the Shopify App Store like any other app. No theme code edits, no Liquid modifications, no custom checkout scripts. The app automatically installs tracking and experiment infrastructure when you activate it. 3. Full-funnel analytics ABConvert doesn’t just track clicks or page views—it tracks the complete purchase journey from product view through order completion. You see exactly where each variant wins or loses: add-to-cart rate, checkout initiation, checkout completion, revenue per visitor, and statistical significance. 4. Accurate attribution Visitor assignments persist across sessions using localStorage and cart attributes. If a visitor abandons their cart and returns three days later to complete the purchase, ABConvert still attributes the order to the correct test group.

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Start testing in 15 minutes

Onboarding ABConvert

Install ABConvert, complete survey, and launch your first experiment right away.

Explore experiment types

See detailed guides for all 8 test types.

Understand analytics

Learn how ABConvert tracks conversions, calculates statistical significance, and surfaces insights.