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ABConvert is a Shopify app that lets you run A/B experiments across every key part of your store — from product prices and images to page templates, shipping rates, and checkout UI. Install it once, create your first experiment in minutes, and use real data to make decisions that grow revenue.

Quick Start

Set up ABConvert and run your first experiment in under 10 minutes.

Experiment Types

Explore all 8 experiment types: price, shipping, offer, redirect, template, theme, visual editor, and checkout.

Analytics

Understand your results with full-funnel metrics and statistical significance.

API Reference

Integrate ABConvert directly with your custom workflows via REST API.

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How ABConvert works

ABConvert injects a lightweight script into your Shopify theme. When a visitor arrives, the script assigns them to a test group, shows the appropriate variant, and tracks their journey from product view to order. All data flows into your analytics dashboard in real time.
1

Install the app

Install ABConvert from the Shopify App Store and complete the onboarding setup. The app automatically installs its tracking script and web pixel into your active theme.
2

Create an experiment

Choose an experiment type (price, content, shipping, etc.), select products, configure test groups with their respective variants, and set your traffic split.
3

Launch and monitor

Activate the experiment. ABConvert starts tracking views, add-to-carts, checkouts, and orders for each group immediately.
4

Analyze and decide

Review conversion rates, revenue per visitor, and statistical significance in the analytics dashboard. End the experiment when you have a winner and apply the winning variant.

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Experiment types at a glance

Price test

Test different price points to maximize revenue per visitor. Supports multi-market pricing for global stores.

Shipping test

Compare shipping rates and delivery labels to reduce checkout abandonment.

Offer test

Test discount formats—percentage off, dollar off, BOGO, free gifts—to find what drives the most revenue.

URL redirect test

Send visitor segments to different landing pages to compare conversion performance.

Template test

Compare different Shopify page templates on the same product or collection.

Theme test

Test an entirely different Shopify theme against your current one without disrupting live traffic.

Visual editor test

Modify text, images, buttons, and links on any page using a visual editor—no code required.

Checkout test

Customize and test checkout UI elements, delivery options, and payment method ordering.