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A schedule turns your testing plan into something ABConvert executes for you. Set the window a test should run in, and we launch and end it on schedule, even when you’re away.

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When to use it

  • The start has to match another event. A campaign, a sale, or a theme release that goes live at 2 AM your time.
  • You planned a testing roadmap. Schedule each test to start after the one before it ends, and the whole plan runs on its own.
  • You decided the run length up front. Set the end time and the test stops on time, every time.

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When not to use it

  • You want the test live now. Click Launch instead. A schedule is for a time you won’t be there.
  • You haven’t checked the setup yet. Preview the test first. A schedule launches the test exactly as it is at that moment.

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How it works

  1. You pick a start time, an end time, or both, in the time zone you choose.
  2. The test waits on the Scheduled tab of your tests list. Your shoppers see nothing until it launches, so you can keep editing it, preview it, or cancel the schedule any time before then.
  3. At the start time, we launch the test, running the same checks as the Launch button.
  4. At the end time, we end the test. Results are final and a closed test can’t restart.
We notify you when a test launches or ends, and tell you if something goes wrong. See If a schedule doesn’t run.
Try it: open any draft test, go to the review step, and click Add schedule. Nothing is saved until you confirm, so you can look around freely.

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Set up a schedule

1

Open the Schedule card

Build the test the way you normally would. On the review step, click Add schedule.
Review step showing a Schedule card with an Add schedule button

The Schedule card on the review step.

2

Pick your times

  • Starts is when the test goes live. Leave it as Immediately to launch it yourself.
  • Ends is optional. Without it, the test runs until you end it.
  • Time zone defaults to your store’s.
Schedule dialog with a start time set, an empty Set end date and time button, and a Time zone field

The Schedule dialog. The end time is optional.

3

Confirm and save

Click Done, then Schedule at the bottom of the review step. Nothing is saved until you click Schedule.The card then shows your window, how long the test runs, and a countdown to launch.

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Edit a schedule

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Before the test launches

Open the test and go to the review step.
  • Edit schedule changes the start time, the end time, or the time zone.
  • Cancel schedule, the trash icon, drops the schedule. Everything else about the test stays as you set it, and you launch it yourself.
To launch a scheduled test early, cancel its schedule and click Launch.
Tests list on the Scheduled tab, showing a test with a Scheduled badge, its start time and time zone, and an end reading Until you stop it

The Scheduled tab in the tests list, with Starts and Ends columns.

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After the test launches

Once the test is live, only the end time can change. Open the test’s edit page to move it, or remove it to let the test run until you stop it. Ending the test yourself always works, whatever the schedule says.
Schedule dialog on a running test, with the started time locked and only the end time editable

Editing the end time on a running test. The start time is fixed.

A paused test still ends at its end time. If you paused a test to fix something and want to keep it, move the end time later or remove it.

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If a schedule doesn’t run

A scheduled launch can fail for the same reasons a manual one can: your store is unreachable, a test it conflicts with is already running, or the theme the test points at has changed.
After an important scheduled launch, check that the test moved from the Scheduled tab to Active.

Still stuck? File a support ticket

In the app, go to Help > Support > Open ticket. Include your store and the test, and we’ll look into it.

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Common mistakes

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FAQ

Nothing moves. A schedule stores the exact moment you picked, and we keep showing it in the time zone you chose when you set it.
Your times stay at the exact moments you picked. If you type a time that a daylight saving change skips, such as 2:30 AM on the night clocks move forward, we ask for another time instead of guessing.
You can set or move its end time. The start time can’t change once the test is live.
Yes, both work. A start time alone launches the test and leaves it running until you end it. An end time alone ends a test you launched yourself.