# ABConvert

## Docs

- [Analytics Metrics: How ABConvert Groups and Calculates Them](https://docs.abconvert.io/analytics/metrics.md): See how Analytics v2 groups metrics in ABConvert and jump to detailed guides for traffic, conversion, revenue, profit, and discount metrics.
- [Discount Metrics in Analytics v2](https://docs.abconvert.io/analytics/metrics-discount.md): Understand where discount values come from in ABConvert Analytics v2 and how to use discount metrics to evaluate offer test impact.
- [Revenue and Profit Metrics in Analytics v2](https://docs.abconvert.io/analytics/metrics-revenue-profit.md): Learn how ABConvert calculates revenue and profit metrics in Analytics v2 and how to use them for ecommerce decisions.
- [Traffic and Conversion Metrics in Analytics v2](https://docs.abconvert.io/analytics/metrics-traffic-conversion.md): Understand how ABConvert derives visitor and session metrics, maps funnel steps to Shopify standard events, and calculates conversion and abandonment rates.
- [Analytics Overview: Understanding Your A/B Test Results](https://docs.abconvert.io/analytics/overview.md): Learn how ABConvert tracks your store's conversion funnel and how to use the analytics dashboard to interpret experiment results.
- [Statistical Significance in A/B Testing Explained](https://docs.abconvert.io/analytics/statistical-significance.md): Learn how to read statistical significance in Analytics v2, including p-values, confidence intervals, and Bayesian win probabilities.
- [Experiment Analytics — ABConvert API](https://docs.abconvert.io/api-reference/analytics/experiment.md): Query product-based and visitor-based analytics for a specific experiment, plus statistical significance timeseries, with flexible date and filter options.
- [Storewide Analytics — ABConvert API](https://docs.abconvert.io/api-reference/analytics/storewide.md): Query storewide visitor analytics across your entire store for a given experiment, measuring impact beyond the tested products using v1 and v2 endpoints.
- [ABConvert API Authentication Guide](https://docs.abconvert.io/api-reference/authentication.md): How ABConvert authenticates session and public endpoints — Shopify OAuth for admin calls, no auth for storefront tracking, and the x-api-key header.
- [Create Experiments — ABConvert API](https://docs.abconvert.io/api-reference/experiments/create.md): Create price, content, shipping, redirect, template, theme, and checkout experiments using type-specific endpoints with dedicated request bodies.
- [Delete Experiments — ABConvert API](https://docs.abconvert.io/api-reference/experiments/delete.md): Permanently delete an experiment and clean up associated Shopify variants, metafields, and scripts using the general or price-specific delete endpoints.
- [List and Retrieve Experiments — ABConvert API](https://docs.abconvert.io/api-reference/experiments/list.md): Fetch all experiments for your store or retrieve a single experiment by ID, including status, type, products, settings, and test groups.
- [Update Experiments — ABConvert API](https://docs.abconvert.io/api-reference/experiments/update.md): Update experiment settings, pause or resume a running experiment, duplicate an existing experiment, and reset analytics data using these endpoints.
- [ABConvert API Reference Overview](https://docs.abconvert.io/api-reference/overview.md): A complete guide to the ABConvert API — two endpoint categories, standard response shapes, rate limits, and links to authentication details.
- [Tracking Events — ABConvert API](https://docs.abconvert.io/api-reference/tracking/events.md): Public endpoints for recording visitor sessions, product views, add-to-cart, checkout, and order events — called automatically by the ABConvert script.
- [Shopify Webhooks — ABConvert API](https://docs.abconvert.io/api-reference/tracking/webhooks.md): Shopify webhooks ABConvert registers automatically: orders, inventory, shop changes, theme publishing, and app removal — no setup required from you.
- [Changelog](https://docs.abconvert.io/changelog/overview.md): Recent updates, improvements, and fixes shipped to ABConvert.
- [GA4 Integration: Track Experiments in Google Analytics](https://docs.abconvert.io/configuration/ga4-integration.md): Connect ABConvert to GA4 to receive experiment impression events and analyze test group performance alongside your other Google Analytics data.
- [Pricing Plans](https://docs.abconvert.io/configuration/pricing-plans.md): Find the plan that best fits your needs
- [App Settings: Configure ABConvert for Your Store](https://docs.abconvert.io/configuration/settings.md): Control how ABConvert runs on your store — from tracking scripts and order tagging to COGS configuration and Google Analytics.
- [Audience Targeting: Filter Who Sees Your Experiments](https://docs.abconvert.io/experiments/audience-targeting.md): Learn how the traffic system works in ABConvert, including traffic allocation, audience targeting, and group assignment rules
- [Checkout Test – A/B Test Checkout UI on Shopify Plus](https://docs.abconvert.io/experiments/checkout-test.md): Test different checkout UI elements, messaging, payment options, and delivery customisations using Shopify checkout extensibility on Shopify Plus.
- [Test lifecycle](https://docs.abconvert.io/experiments/lifecycle.md): The states a test moves through, and the key actions at each one.
- [Offer Test: Getting Started](https://docs.abconvert.io/experiments/offer-test.md): Run A/B tests on automatic discounts to measure their impact on revenue, average order value, and conversion.
- [Experiments Overview: Choose the Right Test Type](https://docs.abconvert.io/experiments/overview.md): Understand what all ABConvert experiments have in common, then navigate to detailed guides for each of the 8 test types.
- [Price Test: Getting Started](https://docs.abconvert.io/experiments/price-test.md): A/B test product prices to identify the pricing strategy that drives the best business outcome.
- [Shipping Test: Getting Started](https://docs.abconvert.io/experiments/shipping-test.md): A/B test shipping rates and free shipping thresholds to find the strategy that maximizes checkout conversion.
- [Template Test: Getting Started](https://docs.abconvert.io/experiments/template-test.md): A/B test Shopify page templates to find the layout that drives the highest conversion rate.
- [Theme Test: Getting Started](https://docs.abconvert.io/experiments/theme-test.md): A/B test your entire Shopify theme to identify the design that drives the most revenue and conversions.
- [URL Redirect Test: Getting Started](https://docs.abconvert.io/experiments/url-redirect-test.md): A/B test different landing pages to identify the page design that drives the highest conversion rate.
- [Visual Editor Test: Getting Started](https://docs.abconvert.io/experiments/visual-editor-test.md): A/B test storefront content like headlines, images, and buttons to improve conversion rate without touching theme code.
- [Frequently Asked Questions — ABConvert](https://docs.abconvert.io/help/faq.md): Answers to the most common questions about ABConvert: how experiments work, plan requirements, traffic splitting, order attribution, and multi-market testing.
- [Troubleshooting Common ABConvert Issues](https://docs.abconvert.io/help/troubleshooting.md): Step-by-step guides for the most common problems when running and analyzing your experiments
- [ABConvert: Shopify A/B Testing Built for Revenue Growth](https://docs.abconvert.io/introduction.md): A/B test prices, shipping, checkout, and content on Shopify. Make data-driven decisions with full-funnel analytics and statistical confidence.
- [Drive ABConvert from Claude with MCP](https://docs.abconvert.io/mcp/overview.md): Run A/B tests by talking to Claude in plain English. ABConvert's Model Context Protocol (MCP) integration lets Claude Desktop, Claude Code, and other AI assistants create, launch, analyze, and end experiments without leaving the chat.
- [Connect Claude to ABConvert in 5 minutes](https://docs.abconvert.io/mcp/quickstart.md): Mint an API token, paste it into your AI assistant's config, and run your first test prompt — all in five minutes.
- [Security & token management](https://docs.abconvert.io/mcp/security.md): How tokens work, how to manage them safely, and what's protected by default.
- [What Claude can do for you](https://docs.abconvert.io/mcp/tools.md): Every operation Claude can perform on your behalf, grouped by intent. You don't need to memorize tool names — Claude picks them based on what you ask.
- [MCP troubleshooting](https://docs.abconvert.io/mcp/troubleshooting.md): Common errors and how to fix them.
- [Onboarding ABConvert](https://docs.abconvert.io/onboarding.md): Install ABConvert, walk through tutorials, and launch your first A/B test