> ## Documentation Index
> Fetch the complete documentation index at: https://docs.abconvert.io/llms.txt
> Use this file to discover all available pages before exploring further.

# ABConvert: Shopify A/B Testing Built for Revenue Growth

> A/B test prices, shipping, checkout, and content on Shopify. Make data-driven decisions with full-funnel analytics and statistical confidence.

Should you raise your price from \$29 to \$34? Would free shipping actually increase revenue or eat your margins? Which checkout upsell drives the most incremental revenue?

High-growth Shopify Plus brands don't guess—they test. ABConvert is the revenue optimization platform built specifically for Shopify merchants who need to make data-driven pricing, checkout, and merchandising decisions at scale.

**ABConvert combines AI-powered experimentation with native Shopify capabilities to help you optimize every revenue touchpoint**—from dynamic pricing and shipping strategies to checkout customizations and product merchandising. Run sophisticated experiments without developers, get AI-driven insights within hours, and scale your testing program as you grow from \$1M to \$100M+ ARR.

## What you can test

ABConvert supports **8 experiment types**, covering the parts of your store that matter most to conversion and revenue. Each test type follows the same workflow—you just change what you're testing.

<CardGroup cols={2}>
  <Card title="Price testing" icon="tag" href="/experiments/price-test">
    Use when you want to optimize pricing strategy, test premium positioning, or validate whether a price increase will hurt conversions.
  </Card>

  <Card title="Shipping testing" icon="truck" href="/experiments/shipping-test">
    Use when you're unsure whether "free shipping" outperforms "flat-rate shipping," or want to test expedited delivery options.
  </Card>

  <Card title="Offer testing" icon="percent" href="/experiments/offer-test">
    Use when you want to find the discount format that drives the most purchases while preserving profitability.
  </Card>

  <Card title="URL redirect testing" icon="arrow-right-arrow-left" href="/experiments/url-redirect-test">
    Use when you're running paid ads and want to optimize landing page performance, or testing different homepage layouts.
  </Card>

  <Card title="Template testing" icon="file-lines" href="/experiments/template-test">
    Use when you have multiple page templates and want to know which design drives more purchases.
  </Card>

  <Card title="Theme testing" icon="palette" href="/experiments/theme-test">
    Use when you're considering a theme redesign and want to validate it increases conversions before fully committing.
  </Card>

  <Card title="Visual editor testing" icon="wand-magic-sparkles" href="/experiments/visual-editor-test">
    Use when you want to test product images, headlines, CTAs, or page copy without generating duplicates.
  </Card>

  <Card title="Checkout testing" icon="credit-card" href="/experiments/checkout-test">
    Use when you want to test checkout upsells, trust badges, or different payment method ordering.
  </Card>
</CardGroup>

***

## How ABConvert works

ABConvert is built natively on Shopify's platform-—works best with your Shopify store and no complicated integration needed.

### The experiment flow

<Steps>
  <Step title="Visitor arrives">
    When a visitor lands on your store, ABConvert assigns them to a test group using a seeded random algorithm. The assignment is stored in their browser and cart attributes, ensuring they see a consistent experience throughout their session.
  </Step>

  <Step title="Variant is applied">
    ABConvert checks each experiment's traffic allocation and audience filter, and delivers the corresponding variant of the assigned group—a different price, product image, shipping rate, or page template.
  </Step>

  <Step title="Full-funnel tracking">
    As the visitor browses, adds to cart, reaches checkout, and completes their purchase, ABConvert tracks every step using a Shopify web pixel.
  </Step>

  <Step title="Analytics and decision">
    Your analytics dashboard updates in real-time with conversion rates, revenue metrics, and breakdown dimnsions for each test group. When you have a winner, apply it to your store and end the experiment.
  </Step>
</Steps>

### What makes ABConvert different

**1. Native Shopify integration**
ABConvert uses Shopify Functions for price and shipping tests, web pixels for tracking, and app embeds for content modifications. This means:

* No duplicate products cluttering your catalog (for price tests on Growth plan and above)
* No external scripts slowing your page load
* Full compatibility with Shopify's checkout, cart, and discount systems
* Seamless integration with Shopify Markets for multi-currency pricing

**2. No developer required**
Install from the Shopify App Store like any other app. No theme code edits, no Liquid modifications, no custom checkout scripts. The app automatically installs tracking and experiment infrastructure when you activate it.

**3. Full-funnel analytics**
ABConvert doesn't just track clicks or page views—it tracks the complete purchase journey from product view through order completion. You see exactly where each variant wins or loses: add-to-cart rate, checkout initiation, checkout completion, revenue per visitor, and statistical significance.

**4. Accurate attribution**
Visitor assignments persist across sessions using localStorage and cart attributes. If a visitor abandons their cart and returns three days later to complete the purchase, ABConvert still attributes the order to the correct test group.

***

## Start testing in 15 minutes

<CardGroup cols={2}>
  <Card title="Onboarding ABConvert" icon="rocket" href="/onboarding">
    Install ABConvert, complete survey, and launch your first experiment right away.
  </Card>

  <Card title="Explore experiment types" icon="flask" href="/experiments/overview">
    See detailed guides for all 8 test types.
  </Card>

  <Card title="Understand analytics" icon="chart-line" href="/analytics/overview">
    Learn how ABConvert tracks conversions, calculates statistical significance, and surfaces insights.
  </Card>
</CardGroup>