> ## Documentation Index
> Fetch the complete documentation index at: https://docs.abconvert.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Mixpanel Integration

> Send a Mixpanel experiment exposure and a per-test super property when a visitor sees an eligible ABConvert test group.

<Warning>
  **Pre-release.** This guide applies when the Integrations hub is enabled for your ABConvert account.
</Warning>

Use Mixpanel's Experiment report and product analytics to compare behavior after an ABConvert test-group exposure. ABConvert uses your existing Mixpanel Browser SDK.

## Configure Mixpanel and ABConvert

<Steps>
  <Step title="Select a Mixpanel project">
    Initialize one Mixpanel Browser SDK for the storefront project that receives your product events. Load it after analytics consent.
  </Step>

  <Step title="Keep one browser SDK owner">
    If a Shopify app owns Mixpanel on the storefront, do not add a second theme browser SDK. Send page and commerce events through the same project.
  </Step>

  <Step title="Enable Mixpanel in ABConvert">
    In **Integrations**, enable **Mixpanel**. ABConvert uses the existing `mixpanel.track` and `mixpanel.register_once` methods.
  </Step>

  <Step title="Verify an exposure">
    Visit an eligible active test in a fresh, consented browser. In Mixpanel **Events**, confirm `$experiment_started`, then inspect `Experiment name` and `Variant name`.
  </Step>
</Steps>

## What Mixpanel receives

| Item              | Value                                       |
| ----------------- | ------------------------------------------- |
| Exposure event    | `$experiment_started`                       |
| `Experiment name` | Test name                                   |
| `Variant name`    | Test group name                             |
| Super property    | `[ABConvert] <test name>` = test group name |

The exposure format uses Mixpanel's exact, case-sensitive property names. The super property uses `register_once`, so it remains browser-cookie-local and keeps its first value by default for the life of that cookie.

## Use cases

* **Use Mixpanel Experiments:** choose `$experiment_started` as the exposure event and compare a success metric against Control.
* **Analyze funnels:** filter any funnel by `[ABConvert] <test name>` to compare checkout progression by test group.
* **Explore retention:** measure whether people exposed to a group return or take a later product action.

## Things to know

* The exposure is sent at actual exposure, not merely when a visitor starts a session.
* The super property is not a cross-device identity or a permanent attribution record. Configure identity and purchase events separately in Mixpanel.
* A current vendor receipt requires an eligible non-preview visitor. A loaded SDK or an ABConvert Connected state is not sufficient evidence.