> ## Documentation Index
> Fetch the complete documentation index at: https://docs.abconvert.io/llms.txt
> Use this file to discover all available pages before exploring further.

# ABConvert Docs | Shopify A/B Testing Platform Documentation

> Official documentation for ABConvert. Learn how to create, manage, and analyze Shopify A/B tests including pricing, shipping, checkout, and content experiments.

ABConvert is a Shopify app that lets you run A/B experiments across every key part of your store — from product prices and images to page templates, shipping rates, and checkout UI. Install it once, create your first experiment in minutes, and use real data to make decisions that grow revenue.

<CardGroup cols={2}>
  <Card title="Quick Start" icon="rocket" href="/quickstart">
    Set up ABConvert and run your first experiment in under 10 minutes.
  </Card>

  <Card title="Experiment Types" icon="flask" href="/experiments/overview">
    Explore all 8 experiment types: price, shipping, offer, redirect, template, theme, visual editor, and checkout.
  </Card>

  <Card title="Analytics" icon="chart-line" href="/analytics/overview">
    Understand your results with full-funnel metrics and statistical significance.
  </Card>

  <Card title="API Reference" icon="code" href="/api-reference/overview">
    Integrate ABConvert directly with your custom workflows via REST API.
  </Card>
</CardGroup>

## How ABConvert works

ABConvert injects a lightweight script into your Shopify theme. When a visitor arrives, the script assigns them to a test group, shows the appropriate variant, and tracks their journey from product view to order. All data flows into your analytics dashboard in real time.

<Steps>
  <Step title="Install the app">
    Install ABConvert from the Shopify App Store and complete the onboarding setup. The app automatically installs its tracking script and web pixel into your active theme.
  </Step>

  <Step title="Create an experiment">
    Choose an experiment type (price, content, shipping, etc.), select products, configure test groups with their respective variants, and set your traffic split.
  </Step>

  <Step title="Launch and monitor">
    Activate the experiment. ABConvert starts tracking views, add-to-carts, checkouts, and orders for each group immediately.
  </Step>

  <Step title="Analyze and decide">
    Review conversion rates, revenue per visitor, and statistical significance in the analytics dashboard. End the experiment when you have a winner and apply the winning variant.
  </Step>
</Steps>

## Experiment types at a glance

<CardGroup cols={2}>
  <Card title="Price test" icon="tag" href="/experiments/price-test">
    Test different price points to maximize revenue per visitor. Supports multi-market pricing for global stores.
  </Card>

  <Card title="Shipping test" icon="truck" href="/experiments/shipping-test">
    Compare shipping rates and delivery labels to reduce checkout abandonment.
  </Card>

  <Card title="Offer test" icon="percent" href="/experiments/offer-test">
    Test discount formats—percentage off, dollar off, BOGO, free gifts—to find what drives the most revenue.
  </Card>

  <Card title="URL redirect test" icon="arrow-right-arrow-left" href="/experiments/url-redirect-test">
    Send visitor segments to different landing pages to compare conversion performance.
  </Card>

  <Card title="Template test" icon="file-lines" href="/experiments/template-test">
    Compare different Shopify page templates on the same product or collection.
  </Card>

  <Card title="Theme test" icon="palette" href="/experiments/theme-test">
    Test an entirely different Shopify theme against your current one without disrupting live traffic.
  </Card>

  <Card title="Visual editor test" icon="wand-magic-sparkles" href="/experiments/visual-editor-test">
    Modify text, images, buttons, and links on any page using a visual editor—no code required.
  </Card>

  <Card title="Checkout test" icon="credit-card" href="/experiments/checkout-test">
    Customize and test checkout UI elements, delivery options, and payment method ordering.
  </Card>
</CardGroup>