> ## Documentation Index
> Fetch the complete documentation index at: https://docs.abconvert.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Metrics: How ABConvert Groups and Calculates Them

> See how Analytics v2 groups metrics in ABConvert and jump to detailed guides for traffic, conversion, revenue, profit, and discount metrics.

ABConvert Analytics v2 groups metrics by role so you can evaluate each test from multiple angles: traffic quality, conversion behavior, business impact, and discount cost.

## How are metrics grouped in Analytics v2?

| Group            | Includes                                                                                                                                         |
| ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------ |
| Traffic          | Visitors, Sessions                                                                                                                               |
| Funnel           | Product Viewed, Added to Cart, Reached Checkout, Contact Submitted, Address Submitted, Shipping Submitted, Payment Submitted, Completed Checkout |
| Conversion       | Conversion Rate (Visitors), Conversion Rate (Sessions), Add to Cart Rate, Reached Checkout Rate                                                  |
| Abandonment      | Cart Abandonment Rate, Checkout Abandonment Rate, Shipping Step Drop-off Rate                                                                    |
| Revenue / Profit | Orders, Average Order Value (AOV), Revenue per Visitor (RPV), Profit per Visitor (PPV)                                                           |
| Discount         | Discounted Order Rate, Average Discount Value, Revenue Discount Percentage, Profit Discount Percentage                                           |
| Engagement       | Click-Through Rate, Bounce Rate, Avg Time on Page                                                                                                |

## Where should you start?

<CardGroup cols={2}>
  <Card title="Traffic, funnel, and conversion" href="/analytics/metrics-traffic-conversion">
    Learn how visitor and session counts are derived, how funnel steps map to Shopify events, and how conversion and abandonment rates are calculated.
  </Card>

  <Card title="Revenue and profit" href="/analytics/metrics-revenue-profit">
    Understand ecommerce impact metrics such as Orders, AOV, RPV, and PPV, and how COGS settings affect profit accuracy.
  </Card>

  <Card title="Discount metrics" href="/analytics/metrics-discount">
    See how product, order, and shipping discounts roll up into discount KPIs, and why they are critical for offer tests.
  </Card>

  <Card title="Engagement" href="/analytics/engagement-metrics">
    See whether a variant makes a page or template more engaging: click-through, bounce, and active time on the page.
  </Card>
</CardGroup>

## How are these metrics calculated?

All metric formulas in these pages match ABConvert's Analytics v2 metric definitions in the app code.

If you want to choose one primary metric and decide what to do next, see [How to interpret Analytics results](/analytics/interpret-results).

If you want to interpret p-values, confidence intervals, and probabilities alongside these metrics, see [Statistical significance](/analytics/statistical-significance).